How can Construction and Logistics Professionals Stand out to Leading Employers on LinkedIn? Part Two

Part Two...

We are so back.

I know I know, the wait was too long – we took our release schedule straight from a page out of Stranger Things’ book. Luckily enough this was always only going to be a two part series, despite the barrage of big money offers we rejected to extend the series to a trilogy following the huge popularity of the first article.

Cue the Hans Zimmer score, get yourself comfortable and enjoy the preachy ramblings of a marketer.

Oh and by the way, this will have five clear sections around how / what to post on LinkedIn, exploring the challenges that you may have found and hopefully giving you the blueprint for building a personal brand and ultimately standing out to top employers in your industry. 

1. Defeating the anxiety demons and finding your voice

Starting to post regularly on LinkedIn can feel intimidating. LinkedIn being a professional environment means we all feel a little more under the microscope, especially in an industry like construction or logistics where posting on social media hasn’t been the norm.

If you feel unsure of what to say or worry about how it will be received, the most comforting way to start is to focus on topics you know inside and out. By sticking to familiar themes—such as industry discussion points, project updates, or relevant news—you’ll build confidence and consistency.

It’s completely normal to feel hesitant initially, but each post will help you find your voice. Over time, you’ll feel more at ease sharing your thoughts and opinions, making your content feel natural and genuine. I would even say if you are nervous (as you naturally may be) it's okay to mention that in your first couple of posts - this may not be comfortable for you and that's something your audience will relate to - a great start to showing the person behind the screen to employers.

The Toppest of Tips 1: Treat LinkedIn like a more professional version of a social platform you’re comfortable on. If you’re used to sharing on X or Facebook for example, channel that same confidence here—just with a focus on professional topics and experiences.

2. Your work is the content!

Once you’re start to feel a little more comfortable posting, this is when you want to start sharing insights from your current projects. For construction and logistics professionals, real-world content resonates because it’s grounded in hands-on experience. Posting about recent challenges, solutions, or even the smallest of wins showcases your expertise and the practical knowledge you bring to the table.

Sharing details about problem-solving, efficiency improvements, or a well-managed team effort will naturally build up credibility. As you share, don’t shy away from highlighting obstacles and how you handled them—this is the real “LinkedIn gold dust” that makes your profile stick in your network’s skulls.

The Toppest of Tips 2 : On a Friday, reflect on the week previous and highlight one significant achievement or problem you solved. Summarise it in a post and invite others to share similar experiences or advice in thy comments.

3. Propose to your network

Get it cause this section is about engagement!!!

Yep.

The simplest way to gain a bit of confidence while making yourself recognisable on LinkedIn is to simply get commenting on posts. But for me, you must ensure that each interaction meaningful.

When you comment, let’s keep it as organic as Waitrose spinach. Keep clear of the spammy “I agree” or “commenting for my network” and consider your genuine perspective on the topic. Maybe even share a similar story related to the post. This approach not only creates the foundations for stronger connections but also establishes you as a thoughtful and genuine professional.

Many people fall into the trap of commenting just to stay visible. However, an authentic approach—where you genuinely engage and add something new to the conversation—will do more for your network than a dozen superficial comments.

The Toppest of Tips: At the end of your comment try to continue the conversation with a question. But to be fair, if this feels unnatural and forced – well don’t force it. WE WANT FREE RANGE EGGS ONLY!

4. You’re an interesting person, I promise.

LinkedIn doesn’t have to be all work and no play.

The aim is to build a relationship between yourself and your audience. And yes, as I’ve said the gold dust is demonstrating your knowledge in your sector and providing genuine value to their working lives. But there is a whole world outside work for everyone in your network and it’s important to connect with them on a human level.

You can post about whatever you want.

Talk about what you’ve been up to, share your interests, or comment on current hot topics like sports, entertainment, or significant cultural moments. Personally I love my TV / music / sport / film etc, so every Monday I do simple post about the content I enjoyed in the previous week. Don’t get me wrong, I do often think, “this really is irrelevant to my network.” But there will be a percentage that will be interested also and now we have something in common.

As you’ve built confidence discussing your work, discussing the things you’re passionate about outside of work will feel even more natural. Sharing personal stories or observations helps humanise your profile and makes it easier for others to engage with your content.

The Toppest of Tips 4: It sounds simple, it’s not that simple -but simply speak your mind.

Okay so, I’ve rambled with a bit of structure so far but I would like to give you a clear posting target we use here at Streamline Recruitment to cover all bases for your posting each week.

Here goes:

1 Industry Related Post - This can be your comment on latest trends, sharing news articles or anything related to the wider conversation in your industry.

1 Work Related Post – These are the daily problem solving, project updates and anything related to your work posts. The simplest of tasks will be valuable to people in your sector.

 1 Personality Post - Anything from politics to Looney Tunes to the game being gone, you will make yourself a load more relatable with a bit of humanity in there I swear!

My mindset is that these aren’t strict targets but instead give you a framework for your content for a working week. This gives you a clear guideline for the type of posts you can aim to create across a week, this way you display your expertise, clearly emphasise your interest in your industry all while showing the person behind the profile.

So when a hiring manager or director from a top business in your field sees you pop up on their timeline – they will think to themselves “well they look like someone who would be great to have on my team.”

I hope after reading all of this you will see the power of creating a personal brand for yourself, even in industries like construction and logistics where it may seem a little unusual. No one is asking you to become an influencer or to start vlogging your days at work (although this would get amazing reach lol) However with your profile looking as shiny as a Selfridges shop window, building a relevant network of connections and a simple but effective posting strategy – you will stand out I pinky promise.

It's not easy any of this by the way, putting yourself out there is hard – but everyone has the knowledge in their field – if you didn’t you wouldn’t have a job…